Packaging is important and can be used for marketing, transporting, storing, and even promoting a product. Appealing packaging is able to get the attention of customers’ making them be drawn to what you are selling. Packaging has a major role to play when it comes to vaping products.
The vaping market has grown recently and it is important to stand out here if you want people to be attracted to what you are selling. Vape packaging can help set you apart from the competition and capture the attention of customers. For this it needs to be strong and should be well-designed.
Challenges and innovations in the packaging of vape products have been looked at below:
Choosing the right packaging material
One challenge that a brand needs to tackle includes selecting the correct packaging material to make the box from. You need to choose something strong that will be able to protect the vape product and at the same time the packaging materials need to be sustainable.
In today’s world many people are looking to buy from eco-friendly brands. The packaging of the product matters here and those companies which are choosing “green” materials that are strong are attracting a larger consumer base.
With vape products you can end up with strong packaging that is sustainable when you choose packaging materials like cardboard, corrugated cardboard, or Kraft to make vape packaging wholesale from. You will therefore be selecting an option that is recyclable, reusable, renewable, and/or biodegradable that is strong at the same time. This will even be an innovative packaging option.
Details on the box
Vape products are sensitive and it is important that you include all important details about the product on the box. The challenge that brands face is finding out whether the law requires them to add any information and to add these details in carefully. The packaging needs to comply with all legal standards.
The information should be added in by choosing the right font so that it is readable and must look good also. The font size and color should be thought off carefully as well.
You can state what the product is, what it contains, health warnings, etc.
Unique packaging
Due to the competition in the vape industry it is tough trying to stand out here. All brands are aiming to do this. You need to be able to create a packaging design which will be able to stand out from the rest of the crowd.
Innovative packaging designs can attract here. This is because they show your brand as a modern one. The consumer base mostly drawn to vape products includes teenagers and adults. These people will be drawn to innovative brands.
For instance by following the minimalism theme you will be able to pursue a clean and innovative packaging design which stands out.
Select the colors you want to include carefully after finding out what colors mean. For instance if your consumer base is mostly the youth, you can opt for colorful packaging. If you want to attract adults and if you are selling high-end vape products, you can use colors like black on the box. The challenge that brands face is to make packaging that kids will not be drawn to. Therefore avoid adding images of popular cartoon characters on the box and making it look childish.
You can add images on the packaging design but they should not confuse anyone. It is better to add those that relate to the vape product you are selling so that customers will quickly know about what you are selling.
Window boxes can be used if you want people to see the vape product. The transparent window on the box will give a glimpse of the product therefore making their decision of whether to buy it easier. This is because they will get to see it for themselves.
Branding details
Vape cartridge boxes should also help set your brand apart from the competition. When customers look at the box they must immediately know that your company has manufactured the vape product in it.
You need to include information of your brand on the box so that brand awareness can be increased. By looking at the brand logo included on the box, shoppers will be able to easily notice the product your company is selling.
You can even add your company’s contact details on the packaging because customers often want to know where the vape product has been manufactured. You should add your brand’s physical address, website, email address, phone number, on the box to make it be easy for your customers to contact your company when they want to.
The challenges present when it comes to custom vape boxes can be tackled when you concentrate on designing the packaging carefully. You should choose eco-friendly and strong packaging material to make the boxes from. Innovative packaging designs are able to stand out therefore design the packaging in a modern and trendy way. The packaging design can convince shoppers to buy your vape product when you make the box be strong and design it perfectly.